Announcing the Royal Canadian Air Force 2024 Logo

With the RCAF Centennial anniversary only a thousand days away, Lieutenant-General Al Meinzinger, Commander of the Royal Canadian Air Force and Chief Warrant Officer John Hall, the RCAF Command CWO unveiled the RCAF 2024 logo and motto. The logo features the RCAF Roundel as the centrepiece of a stylized “100.”

“We are quickly approaching the dawn of our next century,” says LGen Meinzinger. “This logo represents our tremendous past, our dynamic present and our bright future.”

“The motto for the Centennial is ‘Your Air Force,’” says CWO Hall. “ We want RCAF members, their families and Canadians across the country to feel proud of Their Air Force.”

The logo has a distinct, yet simple design that features two lines intersecting the Roundel that symbolize a modern, uplifting forward energy to carry the RCAF into its next century of service. The lines point to the sky and beyond, representing the upward momentum of flight and the RCAF’s capabilities in space. 

Matthew Allen, the creative director at Revolve Branding & Marketing, in Bedford, NS, produced the logo.

“This logo pays homage to the past and generates excitement for the future,” says Phil Otto, CEO of Revolve and Honorary Colonel of 12 Wing Shearwater.